We do the marketing, AI receptionist, and funnel work that turns ad clicks into booked, shown patients — for US cash-pay therapy practices and med spas.
No bundles, no upsells, no surprise scope. Start with one. Stack the next when you're ready.
A 30-page diagnostic of your funnel — paid spend efficiency, booking-form leak, no-show economics. Five fixes ranked by 30-day ROI. The lowest-risk way to start.
Learn more →Picks up after-hours and overflow calls. Qualifies the lead. Books on your calendar. Tested on 2,300+ real calls before we sold it. Month-to-month, no setup fee.
Learn more →Paid acquisition (Meta + Google), landing-page conversion, booking-flow rebuilds, reviews and social proof. One ranked fix at a time. Measured every two weeks.
Learn more →You're paying $180+ per intake for a calendar that's two-thirds full on a good week.
Your booking form converts at half the rate it should — and your agency hasn't touched it in two years.
One in three booked patients doesn't show up. You absorb the cost.
Your front desk drops 20–40% of inbound calls after-hours. Each one was a $500–$2,800 patient.
Your agency optimizes for ROAS on the click. You need ROAS on the booked, shown, retained patient.
That's not a marketing problem you solve with bigger ad spend. It's funnel work. We do funnel work.
Same process every client. We've run it on our own platforms long enough to know which steps move the needle.
30-page diagnostic in seven days. Five ranked fixes with 30-day dollar lift. You see exactly where you're bleeding leads — before you commit to anything else.
One change at a time, biggest-ROI first. Booking form, ad targeting, landing page — whichever has the highest 30-day return. We measure the lift before moving on.
Fix two and three compound on fix one. By day 60, two or three KPIs have moved. Re-audit at day 90 to find the new top fix.
The owner was spending around $11K/month on Meta ads and couldn't tell us which campaigns were working. He'd been through three agencies in two years.
The audit found seven fixable things. The booking form had three required fields that nobody filled in correctly. Three campaigns were spending against the wrong cities. The no-show rate was being masked by a confirmation cadence that hadn't been updated since 2023.
He fixed three of those things in eight weeks.
We're not consultants who read about healthcare marketing. We run a 165-clinician cash-pay therapy platform across 20+ countries, plus a regional online therapy platform serving the MENA market. Every system we sell, we use ourselves first.
The audit was built because we run our own funnel through it every quarter. The AI receptionist sat in our beta for four months and 2,300+ real calls before any client touched it. The marketing playbook is what we run on our own ad accounts.
We built Fill the Lobby because a friend in Texas asked us to look at his cash-pay therapy practice. We found seven things wrong, he fixed three, his cost per intake dropped from $223 to $98. That's the whole story.
Fifteen minutes on a call. We'll tell you what to fix first, whether we're the right firm, and what the realistic 90-day picture looks like.
No deck. No pitch. Just a conversation.