We run a 165-clinician cash-pay therapy platform across 20+ countries, plus a regional online therapy platform serving the MENA market. Every system we sell, we use ourselves first.
We've spent years operating a 165-clinician cash-pay therapy platform across 20+ countries — and a regional online therapy platform serving the MENA region. We work the same funnel every day for ourselves: paid acquisition, landing-page conversion, booking flow, and the ten things in between that decide whether a marketing dollar turns into a booked patient.
One night a friend in Texas — group practice owner, 14 clinicians, cash-pay — called us frustrated. Half-empty calendar. About $11K a month going to Meta. Cost-per-intake creeping past $200. He'd hired three agencies in two years and couldn't tell us what any of them had actually changed for him.
So we ran our audit on his account, end to end. Same 30-page diagnostic we run on our own platform every quarter. Found seven things he could fix without spending another dollar on ads. He fixed three of them in eight weeks and his cost-per-intake dropped to $94.
That's when it clicked. The playbook we run on ourselves is the thing US cash-pay practices are paying agencies $5,000/month not to do. So we packaged it.
That's Fill the Lobby. Three things we sell — the audit, the AI receptionist, and a marketing retainer. All of them are systems we run on our own platforms first. Packaged, priced flat, with US healthcare counsel on retainer.
The audit is $1,500 for everyone. The AI receptionist is $1,000/month for everyone. Marketing retainers are tiered but priced flat. No "what's your budget" calls. No discovery sprints designed to anchor expectations.
Every retainer module was tested on our platforms first. The AI Receptionist sat in our own beta for four months and 2,300+ calls before any client touched it.
We won't sell a retainer to anyone we haven't audited first. Not because we don't trust ourselves — because we don't trust anyone else's data until we've looked at it. That includes yours.
We're not generalists. We work cash-pay therapy practices and med spas in the US. We refuse insurance-billed practices, we refuse non-US, we refuse non-healthcare. The narrowness is the value.
BAAs with every subprocessor that touches PHI. US-licensed healthcare attorney on retainer for state-by-state escalation. We don't pretend HIPAA "certification" is a thing — but we operate as if every audit could be tomorrow.
If a client's economics stop making sense for us, we say so and fire ourselves. If our work stops making sense for them, they fire us, no fee. Month-to-month is a feature, not a concession.
We're a small operating team — operators who've built and run cash-pay healthcare businesses, not agency people who picked up healthcare as a vertical.
The team stays small on purpose. The founders touch every audit personally. The math has to keep working for us, not just for you.
If you sign for an audit or a retainer, you'll be talking to the people who run the platforms our playbook came from. Not a junior account manager. Not an offshore "client success specialist" reading from a script.
We work HIPAA-aware operations, sign BAAs with every subprocessor that touches PHI, and have a US-licensed healthcare attorney on retainer for state-by-state escalation.
Fifteen minutes on a call. We'll tell you whether we're the right firm, what to start with, and where the realistic 90-day result lives.
No deck. No pitch. Just a conversation.